Updated: Apr 20, 2020
Using Analytics to Optimize Sales
Between Sales, Marketing and Promotion teams, an organization was inundated with constantly launching new products, discounts, promotions and events. That caused a big churn on the Operations Team to constantly implement and operationalize these new products, some of which produced very little sales.
Designed and implemented Sales 360 to vet, evaluate, and optimized new products and promotions, killing off the duds early and advancing the high producers. Results included less team fatigue as they are only implemented truly vetted products; greater sales analytics and ultimately better revenue productivity. Ensured Executive Sponsorship from the CFO/COO, and aligned Business Unit Leaders for support including: Sales, Marketing, Finance, IT, and Operations teams.