Transforming a Local Museum to a Global Institution

Updated: Feb 6, 2019

It all starts with...Culture.


Global Strategy:

The California Academy of Sciences is a San Francisco museum but with a global mission to explore, explain, and sustain life. Supporting the Executive Director and CFO/Chief of Staff, lead the Global Academy strategy to help transform a local museum for global presence.


Developed and executed a strategy and roadmap that started from Vision, Goals, Priorities, Trends and Benchmarking, to surfacing top initiatives to concept, pilot, launch and measure. Moreover, a cultural transformation was started in parallel to engage everyone - from the Board of Trustees to guest experience - for alignment and adoption.

It all starts with Mindset.

The result is global transformation that started within with mindset, then extended to the redesigned web site with global appeal, digitization and extension of collections, and the purchase of iNaturalist, an app with global audience and appeal.